Wild Turkey: Fuck you.
Why, I can't possibly imagine how this attempt to coopt a fairly common and vulgar expression into a marketing campaign can possibly go awry! I can see now how convenient it will be to be to walk up to your stressed, sleepy-eyed bartender and nonchalantly flip him off to signify that you would like a bourbon on rocks. Clearly, he will smile jovially and reach for the Wild Turkey rather than tell you to piss off and never drink there again, signaling the bouncer over to toss your stupid ass out on the street.
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